Advertising Is Not An Overnight Success!

Posted on April 15, 2011 by monica

Advertising when it comes to the media side of things goes well beyond just putting a buy or plan together.  It is more about trusting your media buyer’s knowledge and being patient to let the plan work.  We know of … Continue reading →

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Pool Season

Posted on March 29, 2011 by admin

Fact: It is impossible to diet when you are a media buyer. After the holidays, everyone is exercising and dieting getting ready for pool season, we’re fighting temptations Continue reading →

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First-Class Communication

Posted on March 10, 2011 by abby

Sometimes it isn’t just the lack of first-class communication; it can be the communication itself that could put you on the naughty list. Continue reading →

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OCD Buyers

Posted on February 23, 2011 by abby

The madness doesn’t stop when we leave the office. Rather it is that we always have to have a clean sink, or we get so detailed that a 2 minute story turns into a 30 minute extravaganza. Continue reading →

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The Wide World of Digital Viewing

Posted on February 11, 2011 by abby

Not having cable or satellite television can be a real bummer. For the time being, I am receiving television the old fashion way through rabbit ears on top of my flat screen television. Continue reading →

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Packages… Packages… PACKAGES!!!

Posted on January 20, 2011 by monica

After coming off of two rounds of media meetings for 2011 in different markets I can tell you one thing that really grinds my gears are media packages.  Continue reading →

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What Are Your Advertising Plans for 2011?

Posted on January 3, 2011 by monica
Tom Letizia

As we make plans for 2011, it is once again time to assess our advertising strategies. Like everything else in this fast paced world we live in, advertising is changing rapidly. Continue reading →

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