WHAT IS A WOBI®?

The WOBI® is Big Traffic®'s innovative product that promotes messages in a dynamic and environmentally conscious way. WOBI® are illuminated walking boards worn by professional brand ambassadors, human billboards--who are educated to interact with viewers who have questions about the displayed information.

THE WOBI® ADVANTAGE

One hundred-percent green, the walking billboards are reaching out to audiences in a creative way that is eye-catching, impact-oriented and environmentally friendly. WOBI® walkers carry a brand and identity, and position themselves strategically in various locations sought out by the advertisers to reach their core markets. Your WOBI® team can deliver coupons, collateral and sample pre-approved products. This method has received an incredible response in high pedestrian traffic areas and special events such as fairs & festivals, trade shows and conventions. WOBI ® is an exclusive product found only at Big Traffic®. The WOBI®s are illuminated with LED lights for maximum visibility at night time.

UNIQUE, INNOVATIVE, INTERACTIVE, EFFECTIVE

• Guerrilla marketing tactic that gets your message face-to-face with consumers
• WOBIs® offer direct consumer interaction
• Uniformed WOBIs® are brand ambassadors who promote and represent your businessM
• Collateral promotional and response materials can be distributed, allowing for measurable ROI.
• Distribution materials can be targeted to specific customer profiles
• Infiltrate special events. WOBIs® have exclusive access to UNLV athletic event and to McCarran Airport taxi and shuttle lines
• Optimize convention, holiday, and special event marketing opportunities

CASE STUDIES

We love our clients! Hear what our customers have to say about WOBI®s superior audience delivery. Whatever your marketing needs, the WOBI® will ensure you stand out amongst the clutter.

FAQ

» Is there a minimum number of WOBI® or hours for a campaign?
Yes the minimum is 3 WOBI® at a minimum of 4 hours per shift, past that the parameters are flexible by day, time of day and amount if WOBI® per campaign.

» Can the WOBI® deliver collateral and profile a specific customer base?
Yes, once we understand the objective of your campaign your WOBI® team can profile to your demographic and deliver hand outs for all campaigns.

» Are the WOBI® trained on the specific campaign they are executing?
All of our WOBI® misters are trained with specific talking points that you provide for us.

» How long does creative take to turn around for a WOBI® campaign?
We need artwork in house 5-7 business days before the campaign launch. If creative is received after, it will be subject to a rush charge.

» Where can the WOBI® go?
WOBI® can walk on any public arena and can also have access to special events, assuming they have permission to do so. WOBI® are allowed on the LV Strip and we have the federal documentation to validate this.

» Can I reuse my WOBI® creative if I want to run a campaign in the future?
Yes, we store your creative here for free and the creative is reusable.

» What does WOBI® stand for?
Walking Outdoor Billboard the "I" is still a mystery!